Waygood Gallery have launched its second season of short films, in its Little Jewel Cinema, a free ‘Peephole’ Cinema, located in an empty shop front on High Bridge, Newcastle upon Tyne.  Passers by can literally peep through a hole in a window to watch artists’ films and animation.

Helen Smith, Creative Director and Founder of Waygood Gallery & Studios, said:

“This season of The Little Jewel Cinema, the Ruby Season, brings together a selection of artists who either perform to the camera or devise performance for another person, which is also then performed to the camera.  The directness of this method creates an intimacy between the performer and the viewer, which is enhanced by being screened at the Little Jewel Cinema.  Peeping through the holes in the window to view the films creates a situation in which the viewer is glimpsing private actions in a public space.”

The programme includes three minimalist video works by Vlatka Horvat, a Croatian artist working in New York; a reworking of The Rules of Engagement by Paul Grimmer, a British artist working in Newcastle upon Tyne; No Name Video, a short film by British artist, Maggie Tran, who works between Newcastle and Rotterdam. 

There will also be the opportunity to get a preview of Waygood’s redevelopment of the Wards Building on High Bridge by Viennese architects Christian Jabornegg and András Pálffy.  Local design company, Propagraphics, have been commissioned to transform the architects’ plans into a 3D animation walk through of the new gallery and studios using video, 3D animation and modeling.

It finishes with Window Shopping, by SpencerFox Partnership on Saturday 12 May, which is a site-specific one-off digital arts project that explores the individual’s relationship with consumerism.  The installation sees members of the audience as passing window shoppers and entices them to take a look through the peepholes via traditional marketing techniques. The audience is confronted with mirrored images of themselves and digital footage of other consumers desiring them.   The relationship between window display and window shopper is ultimately reversed.

SpencerFox Partnership said:

“When we saw Little Jewel Cinema we knew that it would be the perfect location for Window Shopping. The installation will work in harmony with its location with the peephole setting of the Jewel Cinema providing the perfect backdrop for the digital footage and mirrored images that will be placed within the shop front setting.”

The full Little Jewel Ruby Season film programme will also be screened in the Mobile Cinema Caravan, located opposite the Little Jewel Cinema, during the preview on 14 February 6-7.30pm, and Saturdays 17th March, 14th April & 12 May 11-4pm. The Mobile Cinema is a converted 1970s Sprite Caravan complete with big screen and comfy seats for up to six people. Visitors can drop in for a short film or settle down with popcorn to watch all six films. The Mobile Cinema screens artists’ film and video at various locations throughout the North of England.